Why building your network matters as a travel agent

Building your network as a travel agent is essential for success in today's competitive landscape. Establishing strong relationships with suppliers, vendors, host agencies, and consortiums like Virtuoso can provide you with a wealth of resources, insider knowledge, and exclusive offers for your clients.

In the modern travel industry, establishing a robust network can significantly impact a travel agent’s success and overall business growth. In this article, we will delve into the importance of building a strong network, emphasizing the value of a host agency in terms of supplier and vendor relationships, the significance of Virtuoso as a consortium, and the benefits of courses and education for peer support.

The Power of Networking for Travel Agents

As a travel agent, your ability to connect with others in the industry, including suppliers, vendors, other agents, and consortiums, can shape your success. Building a strong network has numerous advantages that can help you stay competitive, provide excellent service to your clients, and enhance your reputation in the industry.

Access to Better Deals and Exclusive Offers

A well-established network grants you access to a wide range of suppliers and vendors in the travel industry. Collaborating with reputable suppliers allows you to offer your clients better deals, exclusive offers, and unique experiences they would not find anywhere else. Suppliers often prioritize working with agents they have built a relationship with, making your network a valuable asset.

Suppliers such as Travefy can help you streamline travel planning; make your client experience smoother with simple itinerary management software; help you easily create automated quotes and proposals; and, more. With Travefy, you can even customize your own Travefy profile to attract new leads.

Stay Informed and Updated

The travel industry is ever-changing, with new destinations, travel trends, and regulations emerging constantly. By having a network of peers and industry insiders, you can stay informed about the latest developments. Being up-to-date enables you to adapt your offerings to meet the changing demands of your clients, thus enhancing your credibility as a knowledgeable and reliable travel agent.

Peer Support and Knowledge Sharing

Building a network with fellow travel agents can provide you with invaluable peer support and knowledge-sharing opportunities. Engaging with others in your field allows you to discuss challenges, share best practices, and learn from one another’s experiences. This collaborative environment fosters personal and professional growth, helping you refine your skills to overcome obstacles more effectively.

Some hurdles travel agents often have to navigate are an unstable labor market, oil pricing, post-COVID travel apathy, world events beyond an agent’s control, sustainable travel, and even the sharing economy (Uber, Lyft, AirBnB, etc.).  By having a supportive network behind you, you will be able to find ways to use the obstacles to your advantage.

network, huddle

The Role of a Host Agency in Supplier and Vendor Relationships

A host agency plays a pivotal role in a travel agent’s network, acting as an intermediary that provides crucial support and access to suppliers and vendors. Joining a host agency such as Pickles Travel Network offers several benefits, including:

Established Supplier and Vendor Relationships

Host agencies have pre-existing relationships with various suppliers and vendors in the travel industry. By affiliating with a reputable host agency, you can tap into these connections, gaining access to a wide range of travel products and services. These established relationships can also help you secure better commissions and exclusive offers for your clients.

Credibility and Trust

Host agencies often have a well-established reputation in the industry. Associating yourself with a reputable host agency can add to your credibility as a travel agent. Clients are more likely to trust you with their travel plans if they know you are backed by a trusted host agency with strong supplier relationships.

Back-End Support

Host agencies typically offer administrative and back-end support, such as billing, invoicing, and customer service. This support allows you to focus on providing excellent service to your clients and growing your business without getting bogged down by seemingly endless administrative tasks.

Virtuoso as a Consortium for Travel Agents

If you are not already familiar, Virtuoso is a leading luxury travel consortium that offers a network of high-end travel advisors and suppliers. For travel agents, affiliating with Virtuoso can bring substantial advantages.

Access to Luxury Suppliers and Amenities

Virtuoso has a curated network of luxury suppliers, including top hotels, cruise lines, tour operators, and more. As a Virtuoso-affiliated agent, you can offer your clients exclusive amenities, upgrades, and perks that will undoubtedly elevate their travel experiences.

Marketing and Branding Benefits

Being a part of the Virtuoso consortium allows you to leverage its brand recognition and marketing efforts. Virtuoso’s reputation as a symbol of luxury and exceptional service can improve the quality of your own brand image as well as attract affluent clientele, which makes finding your ideal client that much easier.

Professional Development Opportunities

Virtuoso offers training and professional development programs for its affiliated agents. By participating in these courses, you can enhance your destination knowledge, sales skills, and client engagement strategies, enabling you to better meet the needs of your luxury travel clientele.

network, helping

Courses and Education for Peer Support

Continuously expanding your knowledge and staying updated with the latest industry trends is vital for any travel agent. Participating in courses and educational programs offers several advantages:

Enhanced Expertise and Specialization

Courses and education programs provide you with the opportunity to enhance your expertise and specialize in specific niches, such as luxury travel, adventure tourism, or destination weddings. Specialization can differentiate you from other travel agents, making you a go-to expert for specific types of travel experiences.

Some courses travel agents should consider are International Travel and Tourism, Travel Management, Hospitality Information Systems, Tourism Planning and Development, and Hospitality Operations.  Courses like these are a great way to get a well-rounded travel industry education.

Travel agents may also want to think about obtaining some of the following certifications:

  • Certified Travel Associate (CTA) – To qualify, you need at least one year of industry experience or complete the Travel Agent Proficiency (TAP) test.
  • Certified Travel Counselor (CTC) – You need five or more years of experience and a CTA certification.
  • Certified Travel Industry Executive (CTIE) – You must have at least five years of experience in the travel field.
  • ASTA Verified Travel Adviser (VTA) – This program is designed to broaden your knowledge of legal and ethical issues and increase consumer trust. It comprises nine courses, and once you have passed each course exam, you will receive a certificate to signify your completion. You will ultimately earn the VTA certificate after you have completed all of the required nine courses.
  • Certified Cruise Counselor (CCC) – The Cruise Lines International Association (CLIA) offers the CCC certification to travel agents desiring to specialize in cruising. To qualify, you must be an active Individual Agent Member (IAM) and stay active during the completion period of the program.
  • Accredited Cruise Counselor (ACC) – This certification is also from the CLIA and is for CLIA-affiliated agents. To qualify, an active IAM is mandatory.
  • Master Cruise Counselor (MCC) – An ACC certification qualifies travel agents for this credential after the completion of required training on product knowledge.
  • Elite Cruise Counselor (ECC) – To qualify, you need to be an active IAM, complete the ACC certification, and earn credits from online courses.  You will also be required to participate in live seminars or certificate programs, A CLIA certificate program, and complete 50 credits of extensive elective training on product knowledge, ship inspections, personal cruise experiences, and stateroom sales.

All of these credentials can truly set you apart from your competition while simultaneously helping you gain the confidence and expertise to better serve your clients.

network, collaboration

Networking and Peer Support

Enrolling in courses often allows you to connect with other travel agents who share similar interests and goals. These networking opportunities can lead to meaningful peer support, knowledge sharing, and potential collaboration on future projects.

Adaptation to Industry Changes

The travel industry is continually evolving, and courses and certification programs help you stay informed on the latest trends, technologies, and customer preferences. Adapting to these changes is crucial for remaining competitive and meeting the needs of your clients effectively.

Building your network as a travel agent is essential for success in today’s competitive landscape.

Establishing strong relationships with suppliers, vendors, host agencies, and consortiums like Virtuoso can provide you with a wealth of resources, insider knowledge, and exclusive offers for your clients. Additionally, continuous education through courses and peer support enhances your expertise and helps you adapt to industry changes, eventually leading you to a thriving travel agency business.

Remember, networking is not just about making connections; it is about nurturing and maintaining those relationships to create lasting partnerships and opportunities. By harnessing the power of a good, solid network, you can elevate your travel agency to new heights and provide exceptional service to your clients — ensuring their dream vacations become unforgettable realities. Happy networking and best of luck in your journey as a travel agent!

Meet Pickles Travel Network: The Host Agency That Makes It Easy to Start and Scale Your Travel Business

Whether you’ve just started your travel agent journey, or you’ve been on it… Pickles Travel Network has the tools and resources to help grow your business. Unlike other host agencies, we believe in letting our members choose what works best for their business. Pickles Travel Network allows you to choose your commission rate, along with whether or not you want to charge planning fees. As a member, you’ll receive instant access to our list of suppliers, several marketing platforms and monthly coaching/trainings. 

IATA | CLIA Membership

PTN IATAN code: 45769253

PTN CLIA number: 00032299

When you enroll with suppliers, you must use PTN’s codes to receive a commission from us. Want to sign up for your own CLIA or IATA numbers for exclusive travel benefits? See below.

Get your own IATA/IATAN ID Card:


The IATA/IATAN ID Card is the industry-standard credential to identify bona fide travel professionals. Key benefits include access to concessionary incentives from industry suppliers. Just added, the IATA MemberPerks program provides cardholders with daily savings at over 300,000 merchants across North America.

To be eligible, you must be registered with IATAN under PTN’s IATA number 45769253, working a minimum of 20 hours per week and earning a minimum of $5,000 per annum in commissions. You’ll need to send PTN a support ticket asking for approval. Once approved, we will send you a PRIN # to allow you to register with IATAN and ask for an ID card.

Get your own CLIA EMBARK ID:


Obtain a CLIA EMBARC ID for travel discounts and FAM (Familiarization) trips. Join CLIA as an Individual Agent Member, under Pickles Travel Network CLIA #00032299.

Once you’ve registered, submit a support ticket to let us know, and we will approve your registration.