How To Market Your Travel Agency As A Solopreneur

Marketing your travel agency as a solopreneur doesn't mean you have to go it alone. Your host agency is your team, your support, and your path to success.

In the vast and dynamic world of travel, being a solopreneur doesn’t mean going it alone. In fact, the journey of a travel agency owner is a collective effort, where collaboration with a host agency becomes a key to success. In this blog post, we will delve into the intricacies of marketing your travel agency as a solopreneur, exploring the invaluable team that stands behind you and the strategic steps to elevate your business.

Travel agent working by himself at a computer.

The ‘I’ or ‘We’ Dilemma: A Prelude to Success

Many travel agents grapple with the idea of presenting themselves as solo entities or part of a team. The fear of looking amateurish often stems from the misconception that running a solo operation may lack the professional touch associated with larger agencies. However, the key to success might very well lie in embracing the ‘I’ before transitioning to ‘we.’

Before delving into the ‘we’ realm and expanding your team, it’s crucial to establish a robust foundation for your agency. Running a successful agency, even as a solo entrepreneur, ensures that you have a comprehensive understanding of the intricacies of the travel industry. This experience becomes your armor, shielding you from potential pitfalls and instilling confidence in both yourself and your future team.

Starting Solo: The Path to Success Before Subagents

Running a successful travel agency begins with mastering the essentials. As a solopreneur, it’s crucial to gain hands-on experience and understanding of the industry before expanding. This is where a host agency serves as an ideal starting point.

Starting solo allows you to hone your skills, build a client base, and understand the nuances of the business. Your host agency provides a supportive environment, guiding you through the initial stages of entrepreneurship. It’s a learning curve that sets the foundation for future success when you decide to bring on subagents.

Travel host agency working with a solopreneur travel agent.

The Myth of Solitude: A Team Behind the Scenes

One of the common misconceptions in the travel industry is that running a solo travel agency means going it alone. The truth is, when you join a host agency like Pickles Travel Network, you’re not just an isolated entrepreneur; you become a part of a larger team. This team includes not only the internal staff of your host agency but also extends to your access to a vast network of resources, vendors, suppliers, and travel consortiums.

Your host agency acts as the backbone of your business, offering support in various aspects, from technology to marketing strategies. With a reliable host, you’re never alone in navigating the complexities of the travel industry. Instead, you have a team of experts working behind the scenes, ensuring that you have the tools and knowledge needed to thrive in this competitive landscape.

Unlocking Resources: The Power of Your Host’s Team

When you choose a host agency, you gain access to a wealth of resources that can significantly impact your business. This includes cutting-edge technology, marketing materials, and a support team ready to assist you. These resources are designed to make your life easier, allowing you to focus on what you do best – creating unforgettable travel experiences for your clients.

Your host’s team is not just a distant entity; they are your partners in success. From helping you navigate booking systems to providing training on the latest industry trends, your host agency is invested in your growth. This collaborative approach ensures that you stay competitive and deliver exceptional service to your clients.

The Power of Partnerships: Access to Vendors and Suppliers

As a solopreneur, establishing strong partnerships with vendors and suppliers is crucial. However, building these relationships from scratch can be time-consuming and challenging. This is where your host agency becomes a game-changer.

Host agencies often have established connections with a wide range of vendors and suppliers. This network allows you to access exclusive deals, negotiate better rates, and provide your clients with unparalleled value. It’s like having a Rolodex of contacts at your fingertips, giving you a competitive edge in the market.

A team of travel agency partners working together.

A Global Network: The Influence of Travel Consortiums

For those affiliated with travel consortiums like Virtuoso through organizations like PTN (Professional Travel Network), the advantages multiply. Being part of a global travel network opens doors to opportunities that might be hard to reach as an independent agent.

Virtuoso, for instance, is renowned for its luxury travel experiences. By aligning with such a consortium, you elevate your agency to a level that goes beyond individual efforts. Your clients benefit from exclusive perks and experiences, while you gain credibility and recognition in the industry.

Clients as Ambassadors: Making Them Part of Your Brand

The heart of any travel agency is its clients, and as a solopreneur, you have the unique advantage of forming personal connections. Use these connections to your advantage by making your clients part of your brand.

Encourage clients to share their travel stories through testimonials, blog posts, and social media. Word of mouth is a powerful marketing tool, and by showcasing the experiences of your satisfied clients, you not only build trust but also attract new business.

Working as a solo travel agent in a cafe while marketing your travel agency as a solopreneur.

Marketing your travel agency as a solopreneur doesn’t mean flying solo.

Your journey is supported by the robust team provided by your host agency, the vast network of resources, and the partnerships forged along the way. As you navigate the path of entrepreneurship, remember that success is a collective effort. The success of your agency is a culmination of your experience, the support from your host agency, and the stories of your clients that become an enduring part of your brand. Embrace the power of collaboration, leverage the resources at your disposal, and make your clients an integral part of your business identity. In doing so, you’ll not only survive but thrive in the competitive world of travel agency entrepreneurship.

Meet Pickles Travel Network: The Host Agency That Makes It Easy to Start and Scale Your Travel Business

Whether you’ve just started your travel agent journey, or you’ve been on it… Pickles Travel Network has the tools and resources to help grow your business. Unlike other host agencies, we believe in letting our members choose what works best for their business. Pickles Travel Network allows you to choose your commission rate, along with whether or not you want to charge planning fees. As a member, you’ll receive instant access to our list of suppliers, several marketing platforms and monthly coaching/trainings. 

IATA | CLIA Membership

PTN IATAN code: 45769253

PTN CLIA number: 00032299

When you enroll with suppliers, you must use PTN’s codes to receive a commission from us. Want to sign up for your own CLIA or IATA numbers for exclusive travel benefits? See below.

Get your own IATA/IATAN ID Card:


The IATA/IATAN ID Card is the industry-standard credential to identify bona fide travel professionals. Key benefits include access to concessionary incentives from industry suppliers. Just added, the IATA MemberPerks program provides cardholders with daily savings at over 300,000 merchants across North America.

To be eligible, you must be registered with IATAN under PTN’s IATA number 45769253, working a minimum of 20 hours per week and earning a minimum of $5,000 per annum in commissions. You’ll need to send PTN a support ticket asking for approval. Once approved, we will send you a PRIN # to allow you to register with IATAN and ask for an ID card.

Get your own CLIA EMBARK ID:


Obtain a CLIA EMBARC ID for travel discounts and FAM (Familiarization) trips. Join CLIA as an Individual Agent Member, under Pickles Travel Network CLIA #00032299.

Once you’ve registered, submit a support ticket to let us know, and we will approve your registration.