10 questions to ask host agencies when choosing which to work with

In your pursuit of the ideal host agency, these questions will serve as your compass.  Each facet you explore reveals valuable insights, allowing you to make an informed decision that propels your career to new heights.

Selecting the perfect host agency is a momentous decision for travel agents. The role of a host agency ripples across every aspect of your journey, profoundly influencing not only your triumphs but also your growth and the very essence of your experience within the dynamic sector of the travel industry.

In this blog post, we are set to steer you through a strategic course encompassing 10 pivotal questions. These questions are like beacons, illuminating your path towards a host agency that is a true synergy with your dreams and aspirations. Each question is poised to bestow insights and knowledge that will empower you to discern and elect a host agency that aligns sweetly with your professional voyage.

Choosing the right host agency is a pivotal decision for travel agents embarking on their professional journey.

Let’s get started on this path of discovery and ensure that the host agency you choose becomes not just a partner but an integral part of your triumphant travel narrative.

1. What Support Services Do You Provide?

A host agency should offer comprehensive resources to enhance your skills and streamline your operations. Understanding the scope and quality of the support services offered by the host agency is not just important, but crucial.  As you delve into your exploration, take the time to inquire about a range of integral aspects, including the nature of their training programs, the extent of marketing assistance they provide, the sophistication of their back-end technology infrastructure, and the availability of ongoing guidance from seasoned experts.

It is pivotal to remember that the right host agency should not merely offer support – they should extend comprehensive and tailored resources that are explicitly designed to not only refine and elevate your existing skills but also simplify and optimize your operational processes. A host agency’s commitment to providing a robust ecosystem of support can significantly shape your career trajectory, making the thorough assessment of these resources a critical part of your decision-making process.

2. What is Your Commission Structure?

When considering the host agency that will best complement your journey as a travel agent, it is imperative to analyze the intricacies of the commission structure. This involves not only clarifying the structure itself but also ensuring that it harmonizes seamlessly with your unique financial objectives. Engage in open dialogue with the agency to comprehensively discuss the nuances of commission rates across an array of suppliers.

Do not forget to consider the granular details, understanding how the agency navigates the dynamic terrain of commission rates for different offerings, be it flights, accommodations, tours, or more. Furthermore, do not hesitate to inquire about any supplementary fees that might come into play – a thorough understanding of these financial aspects is key to making an informed decision.

Equally paramount is an exploration of how the agency orchestrates payouts. A host agency’s dedication to transparency in this financial facet is non-negotiable. The alignment of your financial aspirations with the host agency’s commission structure is a cornerstone to fostering a rewarding and sustainable partnership.

questions for host agencies, commissions and getting paid

3. Can I Maintain My Brand Identity?

If your journey as a travel agent is underpinned by a distinct brand identity that resonates with your values and resonates uniquely with your target audience, it is crucial to engage in a dialogue with potential host agencies about the extent of flexibility they offer in accommodating and preserving this identity.

Enquire meticulously about the agency’s approach to harmonizing your personalized brand ethos within the broader framework they provide.  Place special emphasis on the seamless integration of your branding and marketing endeavors. It is vital that your carefully curated messaging, visual identity, and brand narrative find their rightful place within the host agency’s business environment.

The ability to smoothly weave your individual brand elements into the agency’s offerings not only bolsters your professional distinctiveness but also ensures a consistent and impactful experience for your clients.

4. What Travel Specializations Do You Support?

If your expertise and passion as a travel agent gravitate towards a specific travel niche – be it luxury experiences, cultural immersions, wellness retreats, or any other distinctive realm – it is prudent to engage in an earnest dialogue with potential host agencies to ascertain their alignment with and support for your specialized focus. Thoroughly inquire whether the host agency’s framework accommodates and amplifies your chosen niche.

This diligent investigation is more than just a formality – it is a strategic step toward harmonizing your professional aspirations with the agency’s. Opting for a host that mirrors and complements your area of specialization does not merely facilitate your journey; it empowers you with access to a treasure trove of tailored support, resources, and insights that are intricately attuned to your niche. Such a symbiotic relationship ensures that your clients receive the highest level of expertise and care, setting the stage for unforgettable and enriching travel experiences.

questions for host agencies, empower

5. How Do You Handle Technology and Back-End Support?

Inquiring about the host agency’s approach to technology and back-end support is essential in ensuring an ideal operational experience.  Examine the specifics of their technology infrastructure, booking systems, and the ease of navigating these platforms. Beyond the surface, study their commitment to troubleshooting and resolving technical issues promptly.

A host agency’s adeptness in technology not only streamlines your workflow but also reflects its dedication to keeping you equipped with cutting-edge tools to excel in the modern travel landscape.

6. What Marketing Resources Are Available?

The realm of marketing is a cornerstone of your success as a travel agent. Hence, it is imperative to glean insights into the host agency’s array of marketing resources. Probe deeply into the strategies they offer for crafting compelling social media campaigns, engaging email communications, and the provision of impactful branding materials. A host agency’s robust marketing support does not just amplify your reach; it signifies its commitment to positioning you as a dynamic and influential travel expert in the eyes of your clientele.

7. Can I Access Exclusive Supplier Relationships?

Exclusive supplier relationships can be a game-changer in offering exceptional travel experiences to your clients. Take the opportunity to explore the host agency’s affiliations with premier suppliers, airlines, hotels, and tour operators. Discover whether they extend access to unique deals, benefits, or special amenities that elevate the offerings you can present to your clients. A host agency’s network of business relationships can significantly enrich your offerings and set you apart as a provider of unparalleled travel experiences.

8. What is Your Reputation in the Industry?

Your affiliation with a host agency also reflects on your professional image. Undertake diligent research to understand the host agency’s standing within the travel industry. Scrutinize online reviews, testimonials, and their presence at industry events.  An agency with a solid reputation not only augments your credibility but also signifies its devotion to excellence and the experiences of both agents and clients.

questions for host agencies, customer care

9. How Do You Handle Client Complaints or Issues?

Navigating client concerns with finesse is an integral aspect of your role.  Assess the host agency’s protocol for addressing and resolving client complaints or issues. Ask about their approach to managing conflicts and ensuring that clients’ needs are promptly met. A host agency’s sensitivity to client satisfaction speaks volumes about its commitment to fostering positive associations and ensuring the success of every travel endeavor.

10. What Is the Onboarding Process?

Finally, the onboarding process marks the initiation of your journey with a host agency. Seek clarity on the specifics of this process, including the steps, timelines, and support you can expect as you transition into the agency’s company structure. A well-designed onboarding process, like the one at Pickles Travel Network, will simplify your integration and make you truly feel at peace with your decision to join.

Choosing the right host agency is a significant step that can shape your career as a travel agent.

By asking these 10 crucial questions, you will gain a comprehensive understanding of the host agency’s offerings, values, and compatibility with your aspirations. Remember, your decision should be based on aligning your goals, values, and niche with the support and resources a host agency provides.

In your pursuit of the ideal host agency, these inquiries will serve as your compass.  Each facet you explore reveals valuable insights, allowing you to make an informed decision that propels your career to new heights. Happy questioning and may you discover the host agency that empowers your journey in the world of travel!

Meet Pickles Travel Network: The Host Agency That Makes It Easy to Start and Scale Your Travel Business

Whether you’ve just started your travel agent journey, or you’ve been on it… Pickles Travel Network has the tools and resources to help grow your business. Unlike other host agencies, we believe in letting our members choose what works best for their business. Pickles Travel Network allows you to choose your commission rate, along with whether or not you want to charge planning fees. As a member, you’ll receive instant access to our list of suppliers, several marketing platforms and monthly coaching/trainings. 

IATA | CLIA Membership

PTN IATAN code: 45769253

PTN CLIA number: 00032299

When you enroll with suppliers, you must use PTN’s codes to receive a commission from us. Want to sign up for your own CLIA or IATA numbers for exclusive travel benefits? See below.

Get your own IATA/IATAN ID Card:


The IATA/IATAN ID Card is the industry-standard credential to identify bona fide travel professionals. Key benefits include access to concessionary incentives from industry suppliers. Just added, the IATA MemberPerks program provides cardholders with daily savings at over 300,000 merchants across North America.

To be eligible, you must be registered with IATAN under PTN’s IATA number 45769253, working a minimum of 20 hours per week and earning a minimum of $5,000 per annum in commissions. You’ll need to send PTN a support ticket asking for approval. Once approved, we will send you a PRIN # to allow you to register with IATAN and ask for an ID card.

Get your own CLIA EMBARK ID:


Obtain a CLIA EMBARC ID for travel discounts and FAM (Familiarization) trips. Join CLIA as an Individual Agent Member, under Pickles Travel Network CLIA #00032299.

Once you’ve registered, submit a support ticket to let us know, and we will approve your registration.